ZaZa Homepage

ZaZa is a lifestyle and activewear brand, focusing on quality and style.The activewear will be for both men and women, initially sold in the UK. Their brand is lively, dynamic and fun and has been created to accurately reflect the tone of voice of the business whilst contrasting with other brands within the industry.
They want to stand out and ‘break the mould’.Their target market is very broad and they want their brand to appeal to all, however given the high price tags, it’s likely that their market will be30-45 year olds, with a passion for fitness and the disposable income to spend. ZaZa have been working with a designer to develop a visual identity and they would now like to see how the brand can be translated into the homepage of a website.

You need to design the homepage of ZaZa’s website across both desktop and mobile. The home page should be exciting; explain exactly what ZaZa do; use engaging imagery and also show a few key products.

In designing the homepage, I made several deliberate design decisions to create a lively, dynamic and user-friendly experience.

First, I focused on creating a experience that conveyed the feeling of energy, movement and ‘breaking the mould’. I did this by using handwritten text and sketches on images to show this brand goes against the grain’ and ‘breaks boundaries’. I edited the hero image to create motion with a captivating headline, showcasing the brand’s key message and drawing visitors in.

I strategically placed prominent call-to-action buttons throughout the page to encourage visitors to take desired actions. I have provided a clear and concise ‘About Us’ section, allowing visitors to connect on a deeper level and a social media section to increase engagement.

Lastly, I ensured that contact information was easily accessible, making it simple for visitors to get in touch. By making these design decisions, I aimed to create a visually appealing, user-friendly, and impactful homepage experience.

Link to mobile homepage
Link to desktop homepage

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